Wednesday, January 22, 2014

Bogota Street Style / Fashion

One of the first things tourist notice about Bogota is the way that people dress here. It is different because it is a mix of street fashion, traditional clothes, urban, punk, and conservative. Also, the weather has a large influence on how people dress. For example, the rain causes a big trend of people wearing boots and leather jackets. Even if the person is not a wanna-be hipster or punk, black leather boots and jackets are worn by all.

Another thing tourist notice is that people wear mostly dark colors. You will only see bright colors on the coast of Colombia because they are considred tropical colors. One of my friends form the USA arrived wearing a red hoodie and immediatly felt out of place!

Since a lot of expensive, American, and high-fashion brands are out of reach for most people because of price or availability, street fashion is a unique mix of affordable clothes that is mostly influenced by personal style -- not brands. Though recently, some brands have focused on Colombian fashion and has impacted style via their advertising and marketing campaigns. Success stories of fashion brands penetrating the Colombian market are Adidas and Doc Martins.

A great photo gallery of Bogota street style can be seen on the Cartel Urbano Magazine website.







Bogota street style trends for 2013 and 2014 are:
  • Jackets (because of the weather)
  • Lots of black
  • Fashion sneakers like Nike and Converse shoes
  • 90s fashion and accessories (earings)
  • Punk / grunge
  • Platform shoes over high heels for women
  • Designer t-shirts
  • Leggings and fashion tights (noone walks around with bare legs!)
  • Hipster style sweaters
  • Highschool varsity jackets
  • Leather boots and jackets
  • Anything Adidas

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